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case study
Comprehensive Strategy Boosts Results
American Oxygen LLC is a Miami-based oxygen equipment company that offers top-quality respiratory products and services. Their focus is on extensive oxygen devices, oxygen therapy —both portable and stationary concentrators— and sleep therapy —CPAP machines and masks.
WHAT WE OFFERED
Design
Web Development
SEO
Paid Social
PPC
Content
Analytics
INDUSTRY
Healthcare
KEY METRICS
65%
Increase in YoY Organic Traffic
34%
Decrease in cost per click
48%
Higher average time on site
“We’ve been working with SEOnet for a long time now and we can safely say that they provide remarkable services: from their problem-solving approach to their professionalism when it comes to requests. If you want to boost your metrics and enhance your web presence, we highly recommend their team!
Sebastian Castellani – Oxygen Equipment LLC
www.oxygen-equipment.com
OUR CHALLENGE
American Oxygen was on the lookout for a comprehensive strategy that would enhance their digital presence by building trust and brand awareness among potential leads.
Our goal was challenging; the growth objective was bold, there was no trace of organic visibility and the audience was weary of newcomers.
Therefore, we needed to quickly immerse ourselves in the UX research and analysis of the competition so as to design a far-reaching strategy that could nurture a community and turn American Oxygen into an influential voice within the niche.
OUR STRATEGY
Multiple teams were tasked with compiling a blog resource which enabled us to post material that consistently answered pertinent user questions. This gave birth to a community of users and directed people to another website where they could complete a form and gain additional knowledge about the product.
- User Research – Our team contacted experts, summarized the information we discovered from our research, and created target audience personas and a user journey map.
- Keyword Research – With the purpose of building topical relevance and authority, our SEO team focused on long-tail keywords and questions.
- Paid Social – Our Social team’s work consisted of two stages: first, they tested multiple audience segments in order to find those that best suit the client’s objective and then applied those conclusions to an expanded audience in order to boost their reach throughout multiple social channels. Second, they performed tests on different ad unit types to find the most effective ones within the audience segments.
- Content Creation and Optimization – Both our Content team and our SEO team worked together to create a highly targeted copy for search and the primary persona of the brand. By addressing the keyword data, UX best practices, and the results thrown by the heatmap, we optimized the website’s copy and layout. In collaboration with our Development and Analytics team, not only the site accessibility was improved, but the mobile performance was enhanced.
OUR RESULTS
Quarter over quarter, after rolling out multiple tests and relying on our best-performing updates, our team obtained outstanding results.
Key Metrics were as follows:
- Traffic YoY: there was an increase of 65%
- Cost per click (PPC campaigns): there was a decrease of 34%
- Time on site: there was an increase of 48% in the average time on site